Win-Loss
Win-Loss connects your deal outcomes to your competitive signals. Log wins, losses, and no-decisions against specific competitors and Maneuvr surfaces patterns -- which reasons cluster together, which competitor moves coincide with a run of losses, and where to update your battlecard.
Capturing deal outcomes
There are three ways to log a deal outcome.
Manual entry
Go to Win-Loss and click Log outcome. The form takes under a minute:
- Competitor (create inline if they're not in your workspace yet)
- Outcome: Won / Lost / No decision
- Reason codes (required for Lost and No decision)
- Segment, region, deal size, currency, close date
- Notes or a buyer quote
API ingest
Push outcomes directly from your CRM or a spreadsheet script using the REST API. Requires an API key with the write:deal_outcomes scope. See REST API.
Document extraction
Upload a sales call transcript, Gong summary, or CRM notes to the win-loss pipeline. Maneuvr reads the document, extracts deal-outcome drafts, and presents them for your review. Nothing is saved automatically -- you import each draft individually.
Reason codes
When logging a lost deal or no-decision, select one or more reason codes. These are standardised so Maneuvr can aggregate patterns across deals.
| Code | What it means |
|---|---|
| Price | Lost on cost or pricing structure |
| Missing feature | They had a capability you don't |
| Integration gap | Missing a required integration |
| Messaging / positioning | Their story landed better |
| Product maturity | Perception of product stability or completeness |
| Relationship / incumbent | Existing relationship or contract held them in place |
| Timing / no budget | Deal wasn't actually in-market |
| Lost to status quo | They decided to do nothing |
| Other | Anything that doesn't fit the above |
Win-Loss panel
The panel on each competitor's detail page shows aggregate results across all logged deals:
- Total outcomes: won / lost / no decision
- Win rate
- Top 5 loss reasons ranked by frequency
- Segment breakdown
This panel is available on all paid plans.
Correlations (Team plan and above)
The Correlations tab runs a synthesis against your deal outcomes and competitor signals. It identifies whether specific loss reasons coincide with competitor moves in the period leading up to those losses.
Running a correlation costs 3 credits.
Minimum data requirements: Maneuvr needs at least 5 total outcomes for the competitor, and at least one reason code cited by 3 or more lost deals, before it will run a synthesis. If your data is below the threshold, no credits are charged.
Important: Maneuvr surfaces correlations, not causes. The synthesis identifies patterns worth investigating -- it never claims a competitor's move caused a deal loss.
Each correlation card shows:
- The reason and how many losses it appears in
- A confidence level (Low / Medium / High)
- A one-line insight
- A recommended action
- Linked competitor events with dates
Battlecard suggestions
From the Correlations tab, click Suggest battlecard updates to get AI-proposed edits to the competitor's battlecard -- specifically the "How we win / lose" and objection handling sections. Proposals go through the standard review pipeline; you accept or discard each one. Accepted suggestions clear the battlecard staleness flag.
Frequently asked questions
Does win-loss data feed into digests? Yes. Win-loss patterns appear in the executive digest when you've logged enough outcomes.
Can I delete a logged outcome? Yes. Delete from the win-loss list or the competitor's outcome panel. Deletions are audit-logged.
What document formats does extraction support? PDF, DOCX, TXT, and plain text paste. Maneuvr parses the content and extracts structured drafts -- you review before anything is saved.
Is deal data visible to all workspace members? Yes. Deal outcomes are workspace-scoped. All members with at least viewer access can see the win-loss panel.