Battlecards
A battlecard is a structured, AI-drafted document covering everything your team needs to compete against a specific competitor. Every competitor in your workspace has one.
What's in a battlecard
| Section | What it covers |
|---|---|
| Positioning summary | How the competitor positions and who they target |
| Strengths and weaknesses | Evidence-backed, drawn from collected signals and your uploaded context |
| How we win | Where you have a clear advantage |
| How we lose | Where they beat you and how to respond |
| Objection handling | Specific objections reps hear and how to counter them |
| Recent moves | Last 5-10 high-importance events with dates and sources |
| Pricing snapshot | Updated when Maneuvr detects a pricing page change |
| Sources cited | Every claim links back to a source URL |
Battlecard index
The Battlecards page shows a card for every tracked competitor. Each card displays:
- Threat level badge
- Last updated timestamp
- "N new events since last update" -- the staleness warning
Sort modes:
- Threat (default) -- critical first, then by new events
- Stale -- oldest battlecards first; good for a regular refresh sweep
- Fresh -- most new events since last update
AI autofill
When you add a new competitor, Maneuvr scrapes their website (homepage, about, pricing, blog) and drafts the battlecard automatically. Fields populated by AI are flagged in the UI so you know what to review.
Manual edits you make are preserved when you regenerate -- autofill never overwrites something you've typed yourself.
Regenerating a battlecard
Click Regenerate on any card in the index (or from the entity detail page) to refresh the battlecard against the latest signals and sources. Regenerating costs 1 credit.
Staleness alerts
When new competitor activity outpaces the current battlecard, Maneuvr surfaces a "N new events since last update" count on the card. Sort by Stale to find battlecards that most need a refresh before a deal.
Sharing a battlecard
Any battlecard can be shared as a public, read-only link -- no login required. This is the fastest way to get competitive context to a sales rep mid-deal.
To generate a share link: open the battlecard and click Share. Toggle the link on to create a token and copy the URL. Revoke the token at any time from the entity settings.
Share links are available on all plans.
Win-loss integration
If you've uploaded win-loss documents or logged deal outcomes, Maneuvr injects that evidence into the How we win / lose and Objection handling sections automatically. See Win-Loss for more.
Frequently asked questions
Can I edit the battlecard manually? Yes. Any field can be edited directly. Manual edits are preserved when you run autofill or regenerate -- only blank or AI-filled fields are overwritten.
How often does the battlecard update? Only when you click Regenerate or run Autofill. The nightly run collects new events and updates the staleness indicator, but does not automatically rewrite the battlecard.
Can I export a battlecard? Use the Draft export button to download a Markdown summary. For sharing with sales, the public link is usually faster.